All of our New Zealand grass-fed Lamb and fresh, whole, blue mackerel is 100% sourced from human-grade, ethical farms Our gentle twin-stage, air-drying process eliminates pathogenic bacteria while naturally preserving and protecting the nutrients in all of the ingredients Our complete & balanced, limited ingredient formulas include 98% fresh meat, organs, bones and green mussels that support joint health We NEVER include grains, corn, soy, potatoes, wheat, rice, fillers, sugars, glycerins, rendered meals, or preservatives. Because our foods are 95% digestible, high in protein and high in kilocalories, they pack more power than raw food or kibble. Therefore, you feed smaller quantities per day